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More than anyone of his time, André Citroën knew how to break with customary traditions in automotive retail. La Maison Citroën® is the fruit of this heritage. Bold and creative, the Brand is breaking with tradition once again and rethinking its customer meeting venues, particularly in cities. In doing so, Citroën is showing its determination to take into account the well-being of drivers and passengers, looking beyond its cars in themselves.
AN ORIGINAL AND URBAN POINT OF SALE
WELCOME TO LA MAISON CITROËN®
SAINT-DIDIER, PARIS
GRENELLE, PARIS
AN EMBODIMENT OF CITROËN COMFORT
Citroën has created a design scheme composed of natural wood, comfy armchairs, walls of words, screens and accessories for customisation. The new venue is a place for relaxation and packed with experiences, a space in which each decorative object has its place, as in a real home.
A TRUE SPACE FOR LIVING
WARM, COLOURFUL AND INTERACTIVE
An embodiment of Citroën comfort, La Maison Citroën® is attuned to new consumer behaviour to closely respond to customer needs.
AN INNOVATIVE EXPERIENCE
La Maison Citroën® expresses all of the Brand claim “Inspired by You”. You can enjoy a unique experience, both cosy and high-tech, in an urban concept blending digital media and real-life sensations. Let yourself be guided by a journey designed just for you.
SEAMLESS AND ENTERTAINING VISIT
Each La Maison Citroën® visitor gets the chance to touch the materials and choose their colours.
PHYGITAL JOURNEY: PHYSICAL AND DIGITAL
The configuration table equipped with a 3D screen provides you with an immersive experience featuring top-level definition.
La Maison Citroën® is also home to the virtual museum Citroën Origins, accessed via a special touchscreen.
A SPACE DESIGNED FOR YOU
Take a break at The Citroënist café located at the centre of La Maison Citroën®.
Laid out like a living room, the waiting room is a place for relaxation.
SUPPORT FOR YOUR PURCHASE
A UNIQUE AND CHEERFUL EXPERIENCE
Discuss and finalise the details of your purchase in the open-space sales room.
The Le Petit Citroën boutique comprises a wide range of miniature cars and Lifestyle products.
Check out our online boutique and take home a part of the legend of the Citroën brand!
INTERNATIONAL ROLL-OUT
Since the inauguration of the first La Maison Citroën in 2017 on rue Saint-Didier in Paris, the urban point of sale concept has been implemented internationally. The city store is already present in 13 countries. The 100th La Maison Citroën was opened in the Netherlands in October 2019.
PARIS ALÉSIA
PSA RETAIL PARIS ALÉSIA
98, avenue du Général Leclerc
75 014 PARIS
PARIS GRENELLE
PSA RETAIL GRENELLE PARIS 15
114, boulevard de Grenelle
75 015 PARIS
PARIS SAINT-DIDIER
PSA RETAIL PARIS 16
39, rue Saint Didier
75 116 PARIS
BESANÇON
AUTOMOBILES FRANC-COMTOISES BESANÇON
228, Route de Dole
25 100 BESANÇON
LA MAISON CITROËN® WORLDWIDE
Ixelles, Belgium
Seoul, South Korea
THE CITROËN CUSTOMER EXPERIENCE
La Maison Citroën® is part of an overarching architecture programme spanning show rooms, exhibitions, points of sale and Citroën vehicle repair. All the venues feature the same cues in terms of well-being, colours, warmth and modernity.